We've heard our dear IPL commentators often mention that MRF is the first company to bring a blimp into India. Now have a look at this:
Marketers in India are truly an inspired lot!
Seth Godin's "shining example of old media" just doesn't seem to fade away :-)
(Seth Godin calls the Goodyear blimp a "shining example of old media" in his book All Marketers are Liars: The Power of Telling Authentic Stories in a Low Trust World)
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